Social Media Guide for Employees

Challenge: Communications wanted employees to help strengthen the company’s reputation on social media. But as a traditional public institution, employees lacked encouragement and there was concern about what they might post.

 

What I did: I developed a guide with information about the company, each person’s role in its reputation and practical examples of dos and don’ts on social media.

 

What changed: employees gained a clear and safe reference for talking about the company.